One Ball is Better than Three! The Power of Focused Messaging

by | Jul 15, 2024

When crafting internal communications videos, simplicity is your best friend.

Think of your message like juggling: it’s easier to handle one ball than three. Focusing on fewer messages makes your video more impactful. Trying to cover too many topics can overwhelm your viewers and dilute the effectiveness of your communication.

Keep your message simple

  • What’s the takeaway?: Start by pinpointing the primary message you want your audience to remember. This should be the central focus of your video.
  • Stay on Topic: Avoid deviating into other topics. If you have multiple messages, consider creating separate videos for each one.
  • Break It Down: If your core message is complex, break it down into simpler, more digestible parts. Use clear language and avoid jargon.

Engage Your Audience

  • Interactive Elements: Include elements such as questions, prompts, or call-to-actions that relate directly to your main message. This keeps viewers engaged and thinking about the core idea.
  • Engaging visuals: We can add on-screen graphics to help illustrate complex ideas in an easy way.
  • Relatable Content: Use examples and stories that your audience can relate to. This makes your message more compelling and easier to remember.

Partner with Feedback Films

At Feedback, we specialise in creating impactful and engaging internal communications videos. Our team of comms experts is here to help you distill your message into clear, concise, and captivating content that will increase employee engagement. Contact us today to get started!

Written By Johnathan Tetsill

Managing Director of Feedback Films and communication expert with over 15 years experience helping businesses communicate better.
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