5 reasons why you should utilise employee-generated content in your comms

by | Jan 17, 2024


Employees want to see more internal content that they can relate to, and EGC has been proven to be very successful and engaging both externally and internally.

User-generated content on a website can increase conversations by 74%, and there has been a 50% increase in engagement for social campaigns that incorporate UGC. 

When implementing employee-generated content communications within your business, you can find out what motivates your specific audience and create content that everyone in the business will want to watch and talk about. 

Value for money 

Using EGC dramatically reduces production costs, as staff are filming themselves using simple but effective technology that will create quality pieces of internal communication. We all have smartphones: it’s about time we start using them.

UGC is a sustainable strategy for your business: it allows for more high quality communication content, even if you have a restricted budget.


EGC allows you to be creative, and to make shareable videos that employees will enjoy watching. With employee-generated content, the possibilities are endless, and it gives your employees an opportunity to be creative. 

Filming content is fun, especially when you have a team helping you. It can be challenging at first, but there is a major sense of satisfaction when you sit back and watch the final product. 


EGC is what the smart businesses are doing: they have realised that traditional internal communications strategies, such as emails, corporate videos, and webinars did not land well within the business.

In our new hybrid corporate world, EGC is the perfect way to get all employees involved, whether they work in the office, at home, or on the other side of the world.

Future-proofing your business 

EGC will improve the way your business communicates. Thanks to these bite-size shareable videos, everyone in the business can share information intuitively, reducing duplication of effort and silo working, increasing cross-fertilisation of ideas, and ultimately, creating better work dynamics, especially around collaboration. All in all, employee-generated content is a great solution for all video communication needs. Why not give it a try? 

Written By Johnathan Tetsill

Managing Director of Feedback Films and communication expert with over 15 years experience helping businesses communicate better.
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