The prospect of creating your own video content can be quite daunting
especially for those who have never had the opportunity to peak behind the curtain into the world of movie magic. As with any unfamiliar thing, there is a learning curve to producing user-generated content. However, gathering high quality footage/content for communication videos is much simpler than it seems.
Why NOW is the time for your business to adopt EGC for internal communications:
Who better to create engaging, authentic content that captures the culture of a company than those on the inside? EGC is personal: a means of colleague-to-colleague communication. Producing videos internally will not sacrifice a modern, polished “film look.” Rather, content captured in this style is more cost-effective and often yields the best final product for your company’s internal comms needs.