Increasing employee engagement is vital, but it won’t happen if you stick to the same old video formats.

The key to capturing your audience’s attention and getting them engage with your content is to embrace creative ideas and draw inspiration from what works on social media. One format that can achieve this is: “Fill in the Blanks”.

“Fill in the Blanks” creates a simple and interactive way to share information, making it particularly effective for:

• Introducing New Joiners: Create engaging and fun introduction videos where new employees fill in blanks about their backgrounds, interests, and roles so their team can get to know them better.
• Highlighting Company Initiatives: Use this format to discuss new projects or initiatives. Present key points with blanks that team leaders or employees fill in, presenting insights and complex information in a simple and engaging way. 
• Leadership Comms: This is a great way to get to know your CEO or senior leadership team in a fun and more personal manner. 

Why choose this format?

• Cost-effective: This works really well with employee-generated content, it doesn’t have to be filmed in a studio with a professional camera. Just find a spot with a plain background, film the content with your smartphone and we can add the graphics. So you only pay for the editing!
• Personal Connection: By filling in the blanks, interviewees share personalized content, making the communication more relatable and memorable.
• Versatility: It can be adapted for various purposes, from onboarding new employees to explaining complex projects or initiatives, to leadership comms…

Get Started with Feedback Films

At Feedback, our mission is to transform your internal communications with engaging and innovative ideas, looking at what works on social media and how it can be used internally. If you , just get in touch and we can discuss how this format can be tailored to your specific needs.

What do you think of the “Fill in the Blanks” format? Share your thoughts, and let’s start a conversation about making your internal communications more dynamic and effective.