2024 Results

Project Overview

DLG needed a dynamic animation to bring their 2024 full-year results to life—marking a key milestone as the first results announced since their acquisition by Aviva. The aim was to highlight major achievements and a refreshed strategy that had restored profitability. With financial figures finalised just before launch, fast turnaround was critical for the internal rollout.

Solution

To cultivate a sense of anticipation and enthusiasm, we employed an upbeat, emotionally resonant, and energetic musical track alongside bespoke animated graphics that highlighted the year’s principal accomplishments.

We collaborated closely with DLG’s communications team to gather all available staff-related assets to spotlight success stories and the people behind them.

Results

The 2.15-minute animation helped reframe internal perceptions during a time of significant change. It unified key messages around the new CEO’s strategy and received widespread positive feedback from staff—energising the workforce and reinforcing a renewed sense of direction.

It was great working with you again – thanks for helping us produce an amazing video!

Jennifer Lock

Senior Internal Communications Manager, Direct Line Group

A brilliant result and the highlights video was quite the emotional watch! Well done to all!

Helen Addy

Delivery and Transformation, Direct Line Group (Employee Feedback)

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