Introducing our new CEO
Project Overview:
DLG got in touch with Feedback to produce a video introducing their new CEO, Adam Winslow, to their employees. The aim was to get to know him better both on a professional and personal level, but also to create a sense of energy, enthusiasm and focus around his arrival.
Solution:
We opted for a relaxed and approachable format – having an employee interview the CEO. This allowed him to directly address the company, share his background and vision for the company, and answer pre-selected questions relevant to employee concerns.
The format created a sense of authenticity and allowed employees to see the human side of their new CEO.
Solution:
We opted for a relaxed and approachable format – having an employee interview the CEO. This allowed him to directly address the company, share his background and vision for the company, and answer pre-selected questions relevant to employee concerns.
The format created a sense of authenticity and allowed employees to see the human side of their new CEO.
I just wanted to say a massive thank you for Adam’s film – we shared it this morning and it’s gone down really well! All feedback has been really positive about the video and Adam. And Nicola is apparently receiving fan mail…
Results:
The internal reception was overwhelmingly positive, and this video served as a valuable tool for establishing trust and transparency within DLG.
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