Aspiring Professional Programme

Project Overview

Freshfields commissioned us to produce a video celebrating the five year anniversary of its Aspiring Professionals Programme, a social mobility outreach initiative delivered in partnership with the Social Mobility Foundation. The programme supports 100 students each year across the UK, providing work experience, internships and long term careers support.

The film was designed to mark the milestone anniversary, showcase the programme’s impact, and be shared at celebration events in London and Manchester, as well as across Freshfields’ website and social channels.

Solution

We coordinated with Freshfields to capture the programme in action, using their Commercial Awareness Day event in the London office as a filming opportunity. Our crew captured both the students’ personal stories and the partners leading the programme, sharing their perspectives on its purpose and impact.

The resulting footage was crafted into a short, engaging film that authentically showcased the students’ journeys and experiences with APP, highlighting the tangible impact the programme has had on their lives and career prospects despite their circumstances. This was seamlessly combined with reflections from partners and programme leaders on Freshfields’ ongoing commitment to social mobility and DE&I initiatives.

Results

The video was showcased at Freshfields’ 5-year anniversary events in London and Manchester, where it was really well received by students, partners, and programme leaders. It clearly highlighted the students’ journeys, the impact of the APP programme on their career prospects, and the firm’s ongoing commitment to social mobility and DE&I.

The film has also been shared internally and externally, helping to celebrate APP’s achievements and reinforce Freshfields’ purpose and values.

The films look brilliant, really highlighting how life-changing the APP programme can be.

Christina Whitham

UK community impact manager, Freshfields

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