Global antitrust in 2025

Project Overview

As one of the world’s leading global law firms, thought leadership is fundamental to Freshfields’ success. Each year, they release industry-leading reports that drive business development within key sectors. Freshfields approached Feedback to create an engaging video to accompany one of their latest reports: “Navigating Antitrust: 10 Key Themes” report launched on LinkedIn.

Solution

We created a short documentary-style video that highlighted the report’s key themes, alongside the firm’s global reach and connected jurisdictions, factors that strongly resonate with international clients. All interviews were conducted remotely with partners worldwide, completed within a three-week timeframe to align with the report’s launch.

We also custom-built dynamic graphics to underscore market relevance, incorporating insights from leading industry publications and engaging cutaways.

Results

The outcome was a fast-paced, insightful piece of thought leadership, offering a unique perspective on the antitrust world through the eyes of some of its foremost legal experts.

The video was reposted almost 70 times on LinkedIn and led to a 200% increase in visits to Freshfields’ antitrust section on their website, with report downloads quadrupling year-on-year.

Feedback Films’ efficient virtual filming process, with clear guidelines, ensured a rapid turnaround and a positive experience for our employees.

Pippa Harris

Communications Lead, Digital & Tech, Haleon

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