Data Con

Project Overview:

GSK partnered with Feedback Films to produce engaging content for their “Data Con”, a 3-day virtual conference. This initiative aimed to equip their employees with the latest knowledge and skills in AI and data analysis, empowering them to understand the impact of these technologies on the market and their future roles within the company.

Solution:

Through close collaboration with GSK’s team, we planned and recorded engaging content for the event. This included remote interviews we conducted with both industry experts and GSK employees, alongside captivating presentations directly filmed by the keynote speakers.

All content was meticulously edited into 1-hour sessions, resulting in a library of 24 videos that spanned the entire 3-day event.

Solution:

Through close collaboration with GSK’s team, we planned and recorded engaging content for the event. This included remote interviews we conducted with both industry experts and GSK employees, alongside captivating presentations directly filmed by the keynote speakers.

All content was meticulously edited into 1-hour sessions, resulting in a library of 24 videos that spanned the entire 3-day event.

I really truly loved working with Feedback Films – and are so proud of what we created together for DataCon 2022. Although stressful – how fun too!

Kelly Katerakis

CPA Change & Engagement Lead, Office of the CDTO Global Digital & Tech, GSK

Results:

Data Con was GSK’s most successful virtual data conference to date, with an overall rating of “excellent” by attendees.

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