New portal launch

Project Overview:

Unite Students reached out to Feedback to create a customer-journey film highlighting the key features of their new staff/student portal “Edison.” The idea was to follow Isabelle, a first-year student as she navigates university life and how the portal will help make her experience seamless.

Solution:

We brought the story to life using a mix of stock footage for our protagonist “Isabelle” alongside footage filmed at one of Unite’s student accommodations featuring real staff members, giving the video an authentic and engaging feel.

As the portal was still in early development, visual elements were limited. We collaborated closely with the UX team to create custom graphics that clearly illustrated how the app and portal would look and function, ensuring the audience could easily understand its features.

Results:

The video was released several months before the portal launch, giving staff an early look at how it would simplify daily tasks.

The reception was overwhelmingly positive, with staff reporting that the video made the portal feel approachable, practical, and easy to use. It successfully helped build excitement for the launch while demonstrating the portal’s value from day one.

Want to discuss a similar project?