Muslim Awareness Passport

Project Overview

We collaborated with Unilever to create a video for the launch of the Muslim Awareness Passport (MAP), a resource designed to help cross-functional teams deepen their expertise in developing and marketing products for Muslim consumers worldwide.

Solution

We provided the client with several options and ultimately recommended a data-driven narrative that blended voice-over, motion graphics, and stock footage. To add depth and authenticity, we secured the participation of Stan, EVP of Consumer Insights, and Seb, EVP of Global Marketing, who shared their personal experiences and insights gained from living and working within these markets.

The result was a compelling four-minute exploration of the contemporary Muslim consumer, along with a preview of the e-learning module content.

Results

Relevant employees received an email containing a link to the e-learning training course featuring the video.

The e-learning programme achieved 100% attendance, with overwhelmingly positive feedback from all participants.

The feedback we received was invaluable. The inclusion of senior management’s experiences, coupled with the data visualisation and story, proved pivotal to the successful launch of this initiative.

Diane Malamut

Global Learning Business Partner, Unilever

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