Cornerstone

Project Overview:

As part of the global learning and development technology transformation project “Cornerstone”, Unilever approached Feedback to produce a concise video to drive registration among all global employees

Solution:

We created a snappy two-minute video featuring a range of employees, from Global HR Director Lena Nair (now CEO of Chanel) to junior staff. The video highlighted the contrast between the old system and the benefits of the new platform.

Results:

The video was launched globally and garnered over 1,500 comments, driving platform registrations across all levels.

Feedback Films streamlined the production process, efficiently capturing content across two locations. The resulting video effectively drove employee registration for the new portal. We are pleased to report that we achieved our target of 85% registration within the first two weeks post-launch.

Gillian Macdonald

Communications Lead, Tech, L&D and Finance, Unilever

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