Process Landscape

Project Overview

To accompany the launch of a new internal e-module, GSK partnered with Feedback to produce a video that would introduce employees to Process Excellence. The goal was to explain the broader process landscape, highlight its benefits, and ensure employees understood their roles within data management.

Solution

We delivered a clean, minimalist video that combined full animation with on-screen graphics layered over GSK’s existing library footage. The hybrid format ensured strong brand consistency while introducing fresh and engaging visual elements.

The video was scripted, animated, and produced in just five days to align with the launch of the e-learning module. Designed for clarity and impact, it helped drive internal engagement and supported employees in better understanding their roles within process excellence.

Results

The video launched alongside the e-module and was met with positive internal feedback. Early indicators suggest improved understanding among employees of their data management responsibilities and clearer awareness of where to go for support.

The video’s concise and visually engaging style played a key role in boosting initial uptake and internal engagement.

Just wanted to let you know I am getting very positive feedback on the video. It went live yesterday, and many people have contacted me since to say they really like it. Well done and thanks again to you and your team for making this happen so quickly.

Paul Burns

Head of Process Excellence, Written Standards & Compliance Learning, GSK

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