Development

Project Overview

GSK’s development department plays a major role in transforming scientific discoveries into accessible medicines. However, its contributions often go unnoticed. Feedback Films was commissioned to produce an animation titled “The Story of Development at GSK” to highlight this department’s impact on accelerating the delivery of medicines to patients.

Solution

We created a clean, minimalist animation using kinetic typography, along with GSK’s brand assets, and custom vector graphics. To enhance authenticity and create internal engagement, employees from the development department provided the voiceovers, offering a personal touch to the narrative.

Results

Initially intended for internal dissemination, the animation garnered such positive reception that it was translated into five languages and subsequently shared on LinkedIn.

Feedback Films delivers exceptional work with speed, efficiency, and excellent value. This animation exceeded client expectations, which is precisely what I seek.

Molly Watson

Communications Consultant

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