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Project Overview

GSK approached Feedback to produce a short teaser film for one of their new AI tools. The video was initially intended for an internal meeting with the CEO, but also needed to serve as a launch asset on GSK’s internal platform to generate excitement and engagement across the business.

Solution

With just 1.5 days to deliver, we had to move quickly. Using a screen-capture demo of the AI tool as our base, we developed a script that explained the tool’s core functionality and how it will benefit employees.

We then combined the demo footage with curated GSK library visuals and custom-made motion graphics to bring the story to life. The result was a dynamic teaser film that clearly communicated the tool’s potential and captured attention from senior stakeholders and wider teams alike.

Results

The teaser was well received during the meeting with the CEO and successfully launched on GSK’s internal platform later on, where it helped generate buzz and early engagement around the new tool.

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