Data Academy

Project Overview

As part of a company-wide initiative to strengthen employee data capabilities and adapt to evolving customer expectations in the insurance sector, Feedback Films was commissioned to produce an explanatory animation. The video aimed to position the Data Academy as a central learning hub, supporting employees at every stage of their data proficiency journey.

Solution

We developed a concise, on-brand, and easily shareable animation designed to resonate with employees across all levels.

The animation emphasised that data literacy isn’t just for data scientists—it’s essential for everyone in a modern, data-driven insurance environment. This message helped reinforce the strategic value of data across the organisation.

Results

The animation was featured on the intranet homepage and promoted by Senior Leadership Team members on Yammer. Within the first week, the Data Academy portal experienced over 85% employee engagement.

Subsequently, over 50 employees have attained advanced data certifications, with over 400 achieving intermediate qualifications, and a mini-degree course exceeding its enrolment capacity.

Creating an animation was a novel experience for me. Jonathan and his team provided exceptional support, beginning with the development of a skeletal script, which facilitated collaboration with the Leadership Team to define our voiceover.

Once the script was finalised, Feedback Films managed all subsequent aspects of the project. The process was efficient, effective, and a thoroughly enjoyable collaboration.

Venetia Wright

Capabilities Consultant, Direct Line Group

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